A one-day intensive workshop October 10, 2027 (2-5pm)
Refreshments included

One day. One blueprint. One clear path from boutique idea to launch.

The Online Boutique Blueprint

One-Day Intensive: From Idea to First Sale

The Online Boutique Blueprint is a hands-on, one-day intensive designed for aspiring entrepreneurs who are ready to turn their boutique idea into a real online business.

Whether you’re starting from scratch, have a boutique idea but don’t know where to begin, or have already started but feel overwhelmed by everything involved, this workshop will give you a clear roadmap to move forward with confidence.

Throughout the day, participants will learn the essential steps to creating and launching an online boutique—from identifying your niche and finding products to developing your brand, setting profitable prices, building your online store, creating a marketing strategy, and preparing for launch.

This is more than a presentation. Participants will work through each stage of the boutique-building process and leave with practical tools, strategies, and an actionable launch plan they can immediately begin implementing.

What You'll Learn

During the intensive, you’ll learn how to:

• Define your boutique concept and identify your ideal customer
• Research your market and competition
• Find and evaluate reliable suppliers
• Choose products with profitability in mind
• Calculate pricing and profit margins
• Create a memorable boutique brand
• Plan your online store and product listings
• Understand the basics of business setup and operations
• Develop a social media and marketing strategy
• Build excitement before your launch
• Create a strategy for getting your first customers
• Develop a 30-day launch plan and 90-day growth roadmap

Hands-On Workshop Experience

Participants will complete guided exercises throughout the day, including:

Boutique Concept Exercise
Clarify your niche, target customer, products, and unique selling proposition.

Product & Pricing Exercise
Evaluate potential products and determine pricing, costs, and potential profit.

Brand Building Exercise
Develop the foundation of your boutique's name, personality, aesthetic, and customer experience.

Marketing Strategy Exercise
Identify your best marketing channels and create content ideas designed to attract your ideal customer.

Launch Planning Exercise
Map out the steps leading up to launch and develop a strategy for generating your first sales.

Your Takeaway

By the end of the day, you won't just have information—you'll have a Boutique Launch Blueprint tailored to your business.

You'll leave with:

• A defined boutique concept
• An ideal customer profile
• A product and sourcing strategy
• A basic pricing framework
• A brand direction
• An online store roadmap
• A marketing strategy
• A launch checklist
• A first-customer strategy
• A 90-day action plan

Who This Workshop Is For

Ideal For: Aspiring boutique owners, side-hustlers, creatives, and entrepreneurs who want to launch an online fashion/lifestyle store

This intensive is perfect for:

• Aspiring boutique owners
• Women looking to start a side business
• Entrepreneurs transitioning from a hobby to a business
• Existing boutique owners who need a clearer strategy
• Creatives who want to turn their style or passion into income
• Beginners who feel overwhelmed by where to start

The Goal

You don't need to have everything figured out before you attend.

You simply need an idea, a willingness to learn, and the desire to build something of your own.

Goal: Participants leave with a clear boutique concept, product strategy, brand foundation, launch plan, and actionable next steps toward their first sale.

By the end of the workshop, you should be able to confidently answer:

What am I selling? Who am I selling it to? Where will I source it? How much will I charge? How will I brand and market it? How will customers buy it? And what exactly do I need to do next to launch?